04 - 05 December, 2018
Hilton Tokyo Bay, Chiba, Japan

Pre-Conference Workshops - Monday 3 Dec 2018

9:00 am - 11:30 am Esports 101: Everything You Need to Know About Esports in Asia

Raiford Cockfield - CEO & Co- Founder, WASD
New to the eSports market? Navigating your way around in Asia? You cannot build a strategy for esports if you do not understand the
financial fundamentals and the evolving value chain of the industry.

This workshop has been purposefully designed to provide interested stakeholders entering the eSports market or wanting to know more about the Asian and Japanese ecosystem.

The workshop will provide delegates with a foundational understanding of the esports ecosystem, financial fundamentals and evolving business trends and models in Asia.
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Raiford Cockfield

CEO & Co- Founder
WASD

1:30 pm - 4:00 pm The A-Z Non Endemic Brand Guidebook to Esports- How to Integrate Esports into Your Organization

Allan Phang - Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club, AirAsia Group
This workshop will provide a comprehensive guidebook for non-endemic brands looking to enter the esports scene, specifically how to integrate eSports into your organization.

  • Navigating internal buy-in and organizational support for esports
  • Presenting and justifying the business case to senior management
  • Defining success and measuring return on objectives when investing in esports
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Allan Phang

Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club
AirAsia Group