04 - 05 December, 2018
Hilton Tokyo Bay, Chiba, Japan

Conference Day One – Tuesday 4 Dec 2018

8:00 am - 9:00 am Morning Refreshment and Registration

8:50 am - 9:00 am Opening Remarks from the Chairperson

9:00 am - 9:20 am Opening Keynote: Exploring Collaborative Opportunities between Esports and the Olympics

Kit McConnell - Sports Director, International Olympic Committee
  • Understanding how esports continues to grow and evolve alongside traditional sports
  • Highlighting potential collaborative opportunities between esports and the Olympic movement: Discussing challenges and opportunities
  • Analysing what needs to happen to take the esports agenda further: governance, National structures and best practices so far
  • Reviewing current developments between esports and steps forward
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Kit McConnell

Sports Director
International Olympic Committee

9:20 am - 10:00 am Host Country Keynote: Developing and Growing the Esports Market in Japan: JeSU’s Role and Future Opportunities

Hirokazu Hamamura - Vice President, Japan eSports Union (JeSU)
  • Understanding how recent regulatory changes can drive the growth of esports in Japan
  • Analysing the role of JeSU in growing esports in Japan
  • Understanding the government perspective on esports- how can the public and private sector work hand-in-hand?
  • Ensuring checks and balances in the frontier esports market: Overcoming social challenges in the esports market
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Hirokazu Hamamura

Vice President
Japan eSports Union (JeSU)

10:00 am - 10:30 am Esports and ONE Championship: Exploring New Frontiers

Chatri Sityodtong - Founder and Group CEO, One Championship

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Chatri Sityodtong

Founder and Group CEO
One Championship

10:30 am - 10:40 am Speed Networking

10:40 am - 11:00 am Morning Networking & Refreshment Break

11:00 am - 11:40 am Esports in the Asian Games: Addressing the Implications and Future Opportunities for the Industry

Ratna Irsana - Director, Media and Public Relations, Indonesia Asian Games 2018 Organizing Committee (INASGOC)
  • Understanding the rationale, experience and response behind the inclusion of esports at the 2018 Asian Games
  • Lessons learnt from the esports demonstration at the 2018 Asian Games
  • Highlighting the practical implications and growth opportunities for collaboration between National sport committees and the esports industry
  • Evaluating the evolving role and scope of National Olympic committees and regional sporting events
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Ratna Irsana

Director, Media and Public Relations
Indonesia Asian Games 2018 Organizing Committee (INASGOC)

11:40 am - 12:20 pm Developing the Esports Market in Japan: Blizzard’s Integrated and Sustainable Approach

Shinya Tamaoka - Esports Manager, Blizzard Entertainment Japan
  • Providing an overview of Blizzard’s integrated approach to the Japanese market
  • Focus on business and community sustainable models
  • Integrating online and offline tournaments to increase higher viewership and engagement
  • Reviewing current initiatives and next steps forward
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Shinya Tamaoka

Esports Manager
Blizzard Entertainment Japan

12:20 pm - 1:20 pm Lunch and Networking Break

1:20 pm - 2:00 pm Spotlight on Japan: Facilitating Strong Esports Growth in a Mature Gaming Market

Raiford Cockfield - CEO & Co- Founder, WASD
  • Providing an update on the latest regulatory frameworks for esports in Japan and what it means for the esports industry
  • Exploring opportunities to leverage a robust gaming market to grow and commercialise the esports market
  • Analysing market sentiment on esports growth in Japan: Likely perspectives from the country’s biggest game developers
  • Crystal-balling into the future: What will the esports industry look like in 5 years?
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Raiford Cockfield

CEO & Co- Founder
WASD

2:00 pm - 2:40 pm Developing Your Coherent Branding and Marketing Strategy in Esports to Maximise Your Return on Investment

Allan Phang - Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club, AirAsia Group
  • The international experience so far in the esports scene- Why we have invested and what have been the returns since?
  • Developing your coherent branding and marketing strategy- How to create genuine content that resonates with your audience?
  • Analysing the value and impact of influencer marketing in esports- How to go about it the right way
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Allan Phang

Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club
AirAsia Group

  • Why esports?
  • Short-term wins vs long-term strategy
  • Can we do things bigger and better in Japan?
  • Lessons learnt from other markets and applying them to Japan
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Allan Phang

Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club
AirAsia Group

Richard Choi

Esports Director
Blizzard Entertainment Korea

Ayuha Nakamura

Partner Outreach Lead
Twitch

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Raiford Cockfield

CEO & Co- Founder
WASD

3:20 pm - 4:50 pm Afternoon Tea and Networking

Delegates will get the opportunity to select 3 tables of their choice, each led by a roundtable host for a 30 minutes discussion. All 6 roundtables will kick start simultaneously, with delegates rotating after each 30 minute session. Discussion groups are deliberately kept small to ensure that all delegates get the interactive, multi-directional opportunity to ask their most pressing questions, thereby guaranteeing a perfectly tailored experience.

Roundtable 1: Making Sense of Investments- How to Further Leverage an Already Mature Gaming Market in North Asia
Roundtable 2: Capitalising on Japan’s Robust Gaming Infrastructure and Grassroots to Develop Sustainable Business Models in Esports
Roundtable 3: Analysing Revenue Opportunities for Esports in Japan: What Should You Focus on?
Roundtable 4: Integrating Esports Into Your Organization- Internal Adoption Before External Commitments
Roundtable 5: Examining the Business Implications of Integrating Esports into Traditional Sports and Major Sporting Events
Roundtable 6: How to Successfully Execute World-Class Tournaments in North Asia

Richard Choi

Esports Director
Blizzard Entertainment Korea

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Raiford Cockfield

CEO & Co- Founder
WASD

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Frank Sliwka

COO Asia
ESL Asia

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Allan Phang

Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club
AirAsia Group

  • Drawing upon lessons learnt and best practice from the rest of the world
  • Leapfrogging the maturity curve and developing a robust esports economy in North Asia and Japan
  • Strengthening the relationships between game developer, government and national associations to grow the industry

Richard Choi

Esports Director
Blizzard Entertainment Korea

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Hirokazu Hamamura

Vice President
Japan eSports Union (JeSU)

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Frank Sliwka

COO Asia
ESL Asia

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Raiford Cockfield

CEO & Co- Founder
WASD

6:00 pm - 6:10 pm Closing Remarks from Chairperson & Close of Conference Day One